COMMITMENT TO YOUR PRIVACY
Your privacy on the Internet is of the utmost importance to us. We want to
make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel
you should fully understand the terms and conditions surrounding the capture
and use of that information. This privacy statement discloses what
information we gather and how we use it.
INFORMATION WE GATHER AND TRACK
We gather two types of information about users:
- Information that users provide through optional, voluntary submissions.
These are voluntary submissions to receive our electronic newsletters and
promotions, to use our online room planner, to use our wish list and bridal
registry services, and from participation in polls and surveys.
- Information we gather through aggregated tracking is derived mainly by
tallying page views throughout our sites. This site is generated as a
benefit of our membership in a furniture industry cooperative, Furniture
First. We may share aggregated tracking information in order to allow them
to better tailor our content to readers' needs. Because Furniture First is
a member-owned cooperative, providing aggregated demographic data is
essential to keeping the service free to users. Furniture First has
administrative access to consumer information for the sake of assisting
Members in the maintenance of their websites. Under no circumstances does
Furniture First divulge any information about an individual user to an
unaffiliated third party.
This Website Gathers User Information In The Following Processes:
Optional Voluntary Information
We offer the following free services, which require some type of voluntary
submission of personal information by users:
- Electronic newsletters (Dispatches) We will offer a free electronic
newsletter to users. This website gathers the email addresses of users who
voluntarily subscribe. Users may remove themselves from this mailing list
by following the link provided in every newsletter that points users to the
subscription management page. Users can also subscribe to the newsletters
at the time of registration.
- Room Planner Application Users of the site's Room Planner Application
must register in order to save, print or email a room plan. During
registration the user is asked to supply the following information. (*
Denotes required fields.)
a) *Consumer's Full Name,
b) *Consumer's E-Mail,
d) Plan name (may default to "Plan one"),
h) *Zip code
At the time this information is requested the consumer may choose whether
or not they wish to receive newsletters or promotions from this website.
We may offer interactive polls to users so they can easily share their
opinions with other users and see what our audience thinks about furniture
and interior design issues. Opinions or other responses to polls are
aggregated and are not identifiable to any particular user. This website may
use a system to "tag" users after they have voted, so they can vote only once
on a particular question. This tag is not correlated with information about
This website may occasionally conduct user surveys to better target our
content to our audience. We sometimes share the aggregated demographic
information in these surveys with our and content partners. We never share
any of this information about specific individuals with any third party.
Consistent with the Federal Children's Online Privacy Protection Act of
1998 (COPPA), we will never knowingly request personally identifiable
information from anyone under the age of 13 without requesting parental
This website tracks user traffic patterns throughout all of our sites.
However, we do not correlate this information with data about individual
users. We do break down overall usage statistics according to a user's domain
name, browser type, and MIME type by reading this information from the
browser string (information contained in every user's browser).
We sometimes track and catalog the search terms that users enter in our
Search function, but this tracking is never associated with individual users.
We use tracking information to determine which areas of our sites users like
and don't like based on traffic to those areas. We do not track what
individual users read, but rather how well each page performs overall. This
helps us continue to build a better service for you.
We may place a text file called a "cookie" in the browser files of your
computer. The cookie itself does not contain Personal Information although it
will enable us to relate your use of this site to information that you have
specifically and knowingly provided. But the only personal information a
cookie can contain is information you supply yourself. A cookie can't read
data off your hard disk or read cookie files created by other sites.
set your browser to warn you before accepting cookies, you will receive the
warning message with each cookie. You do not need to have cookies turned on
to use this site. However, you do need cookies to participate actively in
polls and surveys.
USE OF INFORMATION
This website uses any information voluntarily given by our users to
enhance their experience in our network of sites, whether to provide
interactive or personalized elements on the sites or to better prepare future
content based on the interests of our users.
When we use tracking information to determine which areas of our sites
users like and don't like based on traffic to those areas. We do not track
what individual users read, but rather how well each page performs overall.
This helps us continue to build a better service for you. We track search
terms entered in Search function as one of many measures of what interests
our users. But we don't track which terms a particular user enters.
Furniture First will create aggregate reports on user demographics and
traffic patterns for member-stockholders. Aggregate information gathered on
this website may be a portion of these reports. This will allow Furniture
First members to merchandise their retail locations more effectively, and
allow our users to receive advertisements that are pertinent to their needs
SHARING OF THE INFORMATION
This website uses the above-described information to tailor our content to
suit your needs and help our content partners better understand our
audience's demographics. This is essential to keeping our service free.
Furniture First will not share information about individual users with any
non-member third party, except to comply with applicable law or valid legal
process or to protect the personal safety of our users or the public.
This website operates secure data networks protected by industry standard
firewall and password protection systems. Our security and privacy policies
are periodically reviewed and enhanced as necessary and only authorized
individuals have access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices
- Opting not to register to receive our electronic newsletters.
- Opting not to participate in certain interactive areas, which
completely alleviates the need to gather any personally identifiable
information from our users.
By using this site, you consent to the collection and use of this
information for the website's owners. If we decide to change our privacy
policy, we will post those changes on this page so that you are always aware
of what information we collect, how we use it, and under what circumstances
we disclose it.